Open to entry-level analyst roles

Turning consumer data into decisions you can act on.

Md Jamil Hasan is a market research and consumer insights professional with 5+ years across NielsenIQ, GRM and the Dhaka Stock Exchange, now completing an M.S. in Marketing Research & Analysis at Texas State University.

I work on

Md Jamil Hasan Consumer Tracking · Brand Health · Concept Testing · Mystery Shopping · Power BI · R · Excel
Md Jamil Hasan in graduation gown and cap
★★★★★0years in consumer insights
🎓 M.S. Marketing Research & Analysis (STEM)
📍 San Marcos, TX
0annual research portfolio managed at NielsenIQ
0industries researched, from MFS and banking to FMCG and QSR
0stock indices governed at Dhaka Stock Exchange
0annual data-sales revenue supported
Power BIR / RStudioExcel & PivotTablesDAXPower QuerySurvey AnalysisConcept TestingBrand EquitySegmentationCanva Power BIR / RStudioExcel & PivotTablesDAXPower QuerySurvey AnalysisConcept TestingBrand EquitySegmentationCanva
Md Jamil Hasan standing beside the TXST sign at Texas State University

At Texas State University, San Marcos

✦ About Me

Md Jamil Hasan

I turn customer behavior, brand perceptions and service experiences into practical business recommendations. At NielsenIQ and GRM I supported a research portfolio with an annual commercial target of about USD 200K across financial services, mobile financial services, construction materials, FMCG, tobacco and retail.

At the Dhaka Stock Exchange I moved into market data: governing five national indices, building daily dashboards and supporting USD 1M in annual data-sales revenue. Today I am a graduate student and Graduate Instructional Assistant at the McCoy College of Business, looking for an entry-level Research Analyst or Market Data Analyst role.

🎓EducationM.S. Marketing Research & Analysis, Texas State (2026–2028)
📍LocationSan Marcos, TX
🗣LanguagesEnglish (full professional), Bengali (native)

✦ Experience

Where I have made an impact

From consumer research to capital-market data, one thread runs through it all: clear evidence, clearly communicated.

Aug 2026 – Present

Graduate Instructional Assistant

Texas State University · McCoy College of Business, Marketing

Supporting faculty across 4 undergraduate marketing courses with instruction, grading and course materials, plus literature reviews, research documentation and presentation development.

Md Jamil Hasan with fellow graduate students at Texas State University
Sep 2022 – Jul 2026

Senior Executive, Research & Information

Dhaka Stock Exchange PLC · Market Development Division

Managed rebalancing and governance for 5 DSE indices, supported FTSE Russell analysis for Bangladesh’s Emerging Market assessment, built daily scrip-influence dashboards and market reports, and oversaw data services supporting USD 1M in annual data-sales revenue.

Md Jamil Hasan at the Dhaka Stock Exchange
Oct 2021 – Aug 2022

Research Executive, Consumer Insights

NielsenIQ · Dhaka, Bangladesh

Managed a consumer-insights portfolio against a USD 200K annual target across MFS, banking, construction materials, FMCG, tobacco, personal care, QSR and retail, covering consumer tracking, brand health, triggers-and-barriers, concept testing and mystery shopping.

Brand Equity Index display at the Best Brand Award event
Jan 2021 – Sep 2021

Research Executive, Consumer Insights

Global Research & Marketing (GRM) · Dhaka, Bangladesh

Supported end-to-end research across FMCG, agribusiness, food and digital platforms, including a market feasibility study and a brand health study.

Md Jamil Hasan at a Global Research & Marketing event

✦ Portfolio

Work I am proud of

Research projects, dashboards, publications and my resume, all in one place.

Selected slides from consumer research reports I contributed to at NielsenIQ. Client names, brands and confidential details have been removed. Click a slide to enlarge it.

Employer Brand · Nationwide

Employer Perception among Business Graduates

A nationwide perception study of final-year business students, showing how they rank employer sectors and what shapes their career choices. Preferences differed by university tier, giving employers a clear view of where to sharpen campus branding and talent attraction.

Product Testing

Prototype vs Benchmark Product Test

A consumer product test that measured a new prototype against the market benchmark on liking, satisfaction, quality, purchase intent and comparison with own brand. Results were read against pre-set action standards to show where the prototype reached parity and where it still needed work.

Retail Execution

Retail Network Effectiveness

A benchmarking study of how consistently distributor sales teams visit retail outlets, compared across regions and competing providers. It flagged the regions where visit frequency needed attention to keep retail execution strong.

Building Materials

Triggers & Barriers Framework

A research design to understand what triggers purchase of a newer alternative in the building-materials category, what slows its growth, and who influences the decision. The framework maps what to learn from manufacturers, distributors, retailers, influencers and end customers.

Banking · Mystery Shopping

Branch Service Audit

A service-quality audit of bank branches that scored staff etiquette, eligibility guidance, product feature explanation and document requirements against a 70% standard. Branch-level scores highlighted strong performers and the areas where training would help most.

Power BI

Coffee Shop Sales Dashboard

An interactive Power BI report that tracks sales by product category, month and store location, with peak-hour transaction patterns and a date filter for quick exploration.

  • KPI cards, category and location breakdowns
  • Monthly trend and peak transaction time analysis
Excel · Market Data Analysis

Scrip Influence Working File

An Excel workbook that measures how much each stock moves the broad market index: index impact by scrip, the top ten index pullers and draggers, and the sector-wise contribution to the day’s index change.

  • Impact of every listed scrip on the index, in points
  • Top ten pullers and draggers at a glance
  • Sector-wise impact and percentage contribution

Open the full portfolio folder →

PDF
Article

Consumer Behaviour Article

An article on consumer behavior.

PDF
Paper · 2020

Factors Determining the Consumption of Pasteurized Milk

Study among Dhaka University students, Global Journal of Entrepreneurship, Innovation and Leadership.

PDF
Article · 2023

A Beginner’s Guide to ETFs: Bangladesh Capital Market Perspective

Dhaka Stock Exchange Half-Yearly Edition.

Resume

Market Research Analyst & Consumer Insights Specialist

Certifications include Analyzing and Visualizing Data with Microsoft Power BI, Market Research and Consumer Behavior (IE Business School), Brand and Product Management, and Excel Pro 3.0. A Post-Graduate Diploma in Data Science & Business Analytics (Distinction) and an MBA in Marketing complete the picture.

✦ Why work with me

Why choose Md Jamil Hasan?

Research that is rigorous, readable and ready for a decision.

📊Evidence-ledQuantitative, qualitative and mixed-method research done end to end.
🛠Tool fluentPower BI, R, Excel, DAX and Power Query for analysis and dashboards.
🎯Insight storytellingFindings turned into recommendations stakeholders can act on.
🌍Global experienceResearch and market data work across Bangladesh and the US.

✦ Certifications

Learning that stays current

Nine credentials in analytics, data science and marketing, from 2020 to 2026. Click any certificate to enlarge it.

9Credentials
6Issuers
2020–26Years of learning
Google

Google Analytics Certification

Valid until Sep 27, 2027

Core learning

  • Setting up and configuring Google Analytics 4: properties, data streams and events
  • Reading audience, acquisition and behavior reports to see how people find and use a site
  • Tracking conversions to judge which marketing actions work
HubSpot Academy

Digital Marketing Certified

Valid Sep 17, 2026 to Oct 16, 2028

Core learning

  • Digital marketing with an inbound mindset
  • SEO-friendly content, website optimization and social media strategy
  • Video, advertising to amplify messages, and measuring results
Academy of Business Professionals (ABP)

Professional Certificate in Microsoft Power BI

Certificate of Participation

Core learning

  • Turning raw data into interactive Power BI reports and dashboards
  • Data modelling and calculated measures
  • Presenting insight visually for business decisions
Edupro (programme by ABP)

Postgraduate Diploma in Data Science & Business Analytics

Awarded with Distinction · 120 credits · 6 units, all Distinction

Core learning

  • Data exploration, wrangling, modelling and model validation
  • Advanced analytical techniques and data visualization
  • Forecasting, machine-learning pipelines and MLOps
IE Business School via Coursera

Brand and Product Management

Online course

Core learning

  • Building and positioning brands
  • Managing a product through its life cycle
  • Brand equity and portfolio decisions
IE Business School via Coursera

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

Online course

Core learning

  • Planning communication across advertising, PR and digital channels
  • Keeping one consistent message across every touchpoint
  • Choosing channels to reach the target audience
IE Business School via Coursera

Marketing Mix Fundamentals

Online course

Core learning

  • The 4Ps: product, price, place and promotion
  • Aligning each element with the target segment
  • How the mix works together to deliver value
IE Business School via Coursera

Market Research and Consumer Behavior

Online course

Core learning

  • Designing market research that answers a business question
  • How consumers decide and what shapes their choices
  • Turning findings into marketing decisions
Rutgers University via Coursera

Supply Chain Analytics

Online course

Core learning

  • Using data and analytics to support supply chain decisions
  • Forecasting demand and planning inventory
  • Measuring and improving supply chain performance

Core learning summarizes the focus of each programme. Original certificates are available on request.

✦ Insights Blog

Market research & data insights

Short, practical notes on consumer behavior, survey research and analytics. My first post is live, and more are on the way.

New · Oct 8, 2026AI search & consumer behavior

Who Decides What You Buy? How Brands Are Gaming AI Answers

Ask an AI assistant which electric scooter to buy and you get a calm, confident answer in four seconds. No ads, no ten blue links. But plenty of brands spent months shaping that answer before you asked.

View more →
Coming soon

What mystery shopping reveals that surveys miss

Customer-journey lessons from service audits.

Coming soon

From raw survey data to a story clients act on

A practical workflow in R and Excel.

Coming soon

Triggers and barriers: why customers choose a brand

Reading purchase drivers the right way.

✦ Contact

Let’s connect

Hiring for a research or market data role, or want to talk insights? Send a note and I will reply as soon as I can.

Connect With Me →